In this new century, e-commerce is very popular for the consumer because we can do many transactions through the internet, such as online banking, online shopping, and online order the meal 
from the restaurant and so on. In additional, internet transactions are more efficiency and help us to save a lot of time and costs. Besides that, when the business to business e-commerce will be ends up with bankruptcy when they fail to provide the efficient services or products. This is because the field of e-commerce is very much larger, the company is not competing with the other companies in the same area nor country but the whole world.
Boo.com is one of the online retailers that failed as a B2c e-commerce entity. Boo.com's intention was to sell branded fashion apparel over the Internet; however, after spending vast sums of its venture capital, it eventually had to liquidate and was placed into receivership on 18 May 2000. The reasons for failure of the boo.com website was widely criticized as poorly designed for its target audience, going against many usability conventions. The site relied heavily on JavaScript and Flash technology to display pseudo-3D views of wares. Beside that, the Boo.com also more difficult to view because needs to waiting for several minutes just can log into the site. In additional, the website also provide the limited information to the customers and customers still needs to answer question before revealing that there were no products in the stock.
Boo.com's sales did not match expectations, due partly to the very high number of products returned by customers, and poor management and a lack of communication between departments resulted in costs spiraling unchecked and the effectiveness of an eye-catching (and expensive) ad campaign was limited because the website wasn't ready in time, resulting in curious visitors being greeted with a holding page. Staff and contractors were recruited in large numbers, with a lack of direction and executive decision about how many and what was required. This resulted in a crippling pay-roll cost.
Too many wrong decision cause the Boo.com failure, because of its unplanned strategies and inexperienced. It also brought in a consequence that there is no large portion of the market for online apparel retailers currently.
from the restaurant and so on. In additional, internet transactions are more efficiency and help us to save a lot of time and costs. Besides that, when the business to business e-commerce will be ends up with bankruptcy when they fail to provide the efficient services or products. This is because the field of e-commerce is very much larger, the company is not competing with the other companies in the same area nor country but the whole world.Boo.com is one of the online retailers that failed as a B2c e-commerce entity. Boo.com's intention was to sell branded fashion apparel over the Internet; however, after spending vast sums of its venture capital, it eventually had to liquidate and was placed into receivership on 18 May 2000. The reasons for failure of the boo.com website was widely criticized as poorly designed for its target audience, going against many usability conventions. The site relied heavily on JavaScript and Flash technology to display pseudo-3D views of wares. Beside that, the Boo.com also more difficult to view because needs to waiting for several minutes just can log into the site. In additional, the website also provide the limited information to the customers and customers still needs to answer question before revealing that there were no products in the stock.
Boo.com's sales did not match expectations, due partly to the very high number of products returned by customers, and poor management and a lack of communication between departments resulted in costs spiraling unchecked and the effectiveness of an eye-catching (and expensive) ad campaign was limited because the website wasn't ready in time, resulting in curious visitors being greeted with a holding page. Staff and contractors were recruited in large numbers, with a lack of direction and executive decision about how many and what was required. This resulted in a crippling pay-roll cost.
Too many wrong decision cause the Boo.com failure, because of its unplanned strategies and inexperienced. It also brought in a consequence that there is no large portion of the market for online apparel retailers currently.
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